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The Virtual Codex from Page Space to E-spaceBy Johanna Drucker © 2003A lecture presented to the Syracuse University History of the Book Seminar, April 25, 2003.Setting a temporary passphrase is not primarily intended to protect against extortion, but primarily to protect a password or PIN code for ledger app stored in unsafe places. Abstract: What do designers of electronic books have to learn from the traditional, paper-based codex? Drawing on scholarship in the history of the book, this talk argues that the idea of a book should be as much grounded in what it does as what it looks like. Using examples from the development of marginalia, tables of contents, and other paratextual features to analyze the way books work, and creative innovations wrought by book artists, this talk suggests that many principles useful for the design of electronic information spaces-- and the "virtual" book-- can be extracted from traditional codex works.
Nonetheless, the rhetoric that accompanies these hybrids tends to suggest that all of the advantages are on the electronic side. The copy written in support of what are frequently new products bidding for market share contains conspicuous promises of improvement. The idea that electronic "books" will "supercede the limitations" of paper-based books and overcome the "drawbacks" of traditional books features largely in such promotional claims. But why? On what grounds? In this rhetoric, books are supposedly static, fixed, finite forms that can be vastly improved through the addition of so-called “interactive” features. Testing those claims against the design of various means of text access and display in electronic formats one encounters a field fraught with contradictions. Electronic presentations often mimic the most kitsch elements of book iconography while the newer features of electronic functionality seem not to have found their place in the interface at all. So we see simulacral page drape but very little that indicates the capacity for such specifically electronic abilities as rapid refresh and time-stamped updates. Might the design of e-books (the term I'll rely on for lack of a better moniker) be aided by a different approach? However (and it is a large exception) during the same decade the Net has become a fixture in contemporary life. Links and hyperlinks abound. Reading along these networked structures has become a habit, like browsing a newspaper. The vision of a re-configured reading environment has been realized, but not in the way the proponents of electronic book or story space imagined. Enthusiasm for experimental engagement with alternative structures and invention of new forms of artistic or information expression has levelled off while hypermedia have become familiar, integrated in a daily way with reading in electronic space. A disjunct exists between the windows-based experience of online reading and the e-book industry's attempt at designing a visual format that suggests an extension of the traditional book. An even greater disjunct exists between those designs and the conceptualization of formats suitable to the functions that actually are uniquely enabled in electronic space. These include some new ways to assemble objects and promote communications in virtual space. Textual, visual, graphic, navigational, and multi-media artifacts that are geographically dispersed in their original form can be aggregated in a single space for study and use, manipulated in ways that traditional means of access don’t permit. And the telecommunications aspect of new media allow creation of an inter-subjective, social space of shared use and exchange. Arguably, this latter is an extension of the social space of traditional scholarly or communicative exchange mainly by the change in rate, the immediacy, capacity to engage simultaneously in shared tasks or common projects. Conceptualizing designs that serve these new functions is the real goal of my inquiry. I find looking at the prototypes of e-books and assessing their design limitations useful as a start. To this, I will add a few insights from the work of scholars and artists. I suggest that their understanding of traditional books can enlighten contemporary designers of electronic interface –moving us from an imitation icon to a theoretically sophisticated environment for creative intellectual activity. And finally, I want to propose some speculative designs for this new virtual environment that reworks traditional conventions of page space into an electronic e-space (for which I invoke the French term espace of elements in relation to each other). To begin, I would suggest that the slowness by which new formats have arisen is as much the result of conceptual obstacles as technical ones. The absence of an e-book with the same brand-recognition as Kleenex or Xerox isn't due only to the fact that the phrase "electronic document management and information display systems and spaces for inter-subjective and associative hyper-linked communication" doesn't trip off the tongue. A stable nomenclature will no doubt emerge, and various palm-adaptation devices (Sony, IBM etc.) are increasingly used for the display and reading of texts downloaded from a text-repository server source and kept for perusal or reference according to personal whim. But what aspects of the familiar book have any relevance for the design and use of information in this electronic environment? Are they the features that researchers such as IBM’s Harold Henke refer to when they identify “metaphors” of book structure? What is meant by these "metaphors"? What does the malleable electronic display of data whose outstanding characteristic is its mutability have to do with the material object known so familiarly to us as the codex book? These questions devolve towards a single core issue – what do we mean by the "idea of a book"? A look at the designs of the graphical interfaces for e-books gives some indication of the way conventional answers to this question lead to a conceptual impasse. Ex-libris, Voyager's Expanded book, and other "superbook" and "hyperbook" formats have all attempted to simulate in flat screen space certain obvious physical characteristics familiar from traditional books. The IBM research suggested that readers "prefer features in electronic books that emulate paper book functions." Functions are are not the same as formal features. The activity of page turning is not the same as the binary structure of either the two-page opening or the recto-verso relations of paper pages. But most of what is understood by a "book" in the design of "electronic books" is fairly literal simulation. For instance, a kitsch-y imitation of page drape from a central gutter is one of the striking signs of book-ness. This serves absolutely no purpose, like preserving a coachman's seat on a motorized vehicle. Icons that imitate paper clips or book marks allow the reader to place milestones within a large electronic document. As in paper formats, these serve not only for navigational purposes, but also to call attention to sections within a larger argument. The substitution of pages and volume with a slider that indicates the depth or place within the whole reinforces our necessity to understand information in a gestalt, rather than piecemeal. Finally, the reader's urge to annotate, to write into the text with responsive immediacy, has also been accommodated in electronic book designs as note-taking capabilities for producing e-marginalia have been introduced. The many "drawbacks" of traditional books are, therefore, supposedly to be overcome by introducing into electronic ones features like a progress gauge, book marks, spaces for annotation, search capabilities, navigation, and comments by the author. Such a list is easily ridiculed, since every feature described is already fully present in a traditional codex and, in fact, the very difficulty resides in simulating in another medium the efficient functionalities that exist in the traditional form. But other features of electronic space do add functionality -- live links and real-time or frequent refresh of information. These are materially unique in digital media, even if linking merely extends the traditional reference function of bibliography or footnotes, it does so in a manner that is radically distinct in electronic space by the immediacy with which a surrogate can be called. Links either retrieve material or take the reader to that material, they don't just indicate a reference route. And the idea of rapid refresh materially changes the encoded information that constitutes a text in any state. Date stamping and annotating the history of editions will be increasingly important aspects of the information electronic documents bear with them. The capacity materially alter electronic surrogates, customizing actual artifacts, or, at the very least, specifying particular relations among them, does present unique opportunities. Instead of reading a book as a formal structure, then, we should understand it in terms of what is known in the architecture profession as a “program” constituted by the activities that arise from a response to the formal structures. Rather than relying on a literal reading of book “metaphors” grounded in a formal iconography of the codex, we should instead look to scholarly and artistic practices for an insight into ways the programmatic function of the traditional codex has been realized. Many aspects of traditional codex books are relevant to the conception and design of virtual books. These depend on the idea of the book as a performative space for the production of reading. This virtual space, like the e-space, or electronic space of my title, is created through the dynamic relations that arise from the activity that formal structures make possible. I suggest that the traditional book produces this virtual espace, but this fact tends to be obscured by attention to its iconic and formal properties. The literal has a way with us, its graspable and tractable rhetoric is readily consumed. But concrete conceptions of the performative approach also exist. I shall turn my attention to these in order to sketch a little more fully this idea of a “program” of the codex. We should also keep in mind that the traditional codex is as fully engaged with this “virtual” space as electronic works are. For instance, think of the contrast between the literal book – that familiar icon of bound pages in finite, fixed sequence – and the phenomenal book – the complex production of meaning and effect that arises from dynamic interaction with the literal work. My model of the phenomenal codex draws on cognitive science, critical theory, and applied aesthetics. The first two set some of the basic parameters for my discussion. Invoking "cognitive models" suggests that a work is created through interaction with a reader/viewer in a co-dependent manner. A book (whether thought of as a text or a physical object), is not an inert thing that exists in advance of interaction, rather it is produced new by the activity of each reading. This idea comports well with the critical legacy of post-structuralism's emphasis on a performative concept of interpretation. We make a work through our interaction with it, we don’t “receive” a book as a formal structure. Post-structuralist performativity is distinguished from its more constrained meaning in work like that of John Austin, for whom performative language is defined by its instrumental effect. Performativity in a contemporary sense borrows from cognitive science and systems theory in which entities and actions have co-dependent relations, rather than existing as discrete entities. Performance invokes constitutive action within a field of constrained possibilities, not only the use of fixed terms to achieve particular ends. Thus in thinking of a book, whether literal or virtual, we should paraphrase Heinz von Foerster, one of the founding figures of cognitive science, and ask “how” a book “does” its particular actions, rather than "what" a book "is". With these reference frames in mind, I return to my original question: What features of traditional codex books are relevant to the conception and design of virtual books? My approach can be outlined as follows: 1) proceed through analysis of “how” a book “works” rather than by describing what we think a book “is”; 2) describe the “program” that arises from a book’s formal structures; 3) discard the idea of iconic “metaphors” of book structure in favor of understanding the way these forms serve as constrained parameters for performance. The literal space of the book thus serves as a field of possibilities, waiting to be “intervened” by a reader. The espace of the page arises as a virtual program, interactive, dialogic, dynamic in the fullest sense. Once we see the broader outlines of this program, we can extend it through an understanding of the specific functions that are part of electronic space. The book has pages that are wonderfully, even improbably, varied. This in itself marks a move from the representation of a literal to that of a phenomenal object. A certain measure of visual unity is achieved by the fact that all the pages show the same script. We are certainly meant to imagine that this is a single object. But then the book’s pages offer very varied kinds of information and graphical formats: double-columned text with a gold initial letter on black ground, musical notation on a page with a black majuscule on a gold ground, a page with interlinear rubrication that seems to stretch across the full page facing another double-columned text page in which red and black paragraphs alternate. Another page repeats elements of this format, reinforcing our expectations about the uniformity of design within a single work. The final sheet, of which we can glimpse just the lower right hand edge, seems to bear a full-page illumination, bordered with floral motifs. A skull, the hem of a robe, a bit of architecture an be glimpsed in the edge of the image. These hold a promise never to be fulfilled, and we assume the existence of the entire page by virtue of the power of suggestion, another instance of phenomenal rather than literal representation. In fact, in this case as in the rest of these partially glimpsed openings and pages, we are offered an understanding of the relations among elements within the volume as much as of the individual parts. The suggestion of unity produced at the interplay graphical sameness and variety is just an idea of continuity, not its literal documentation. This is a virtual book. The literal “spaces” are shown in such a way as to create a figurative and phenomenal espace of exchanges and relations. Even understanding what this book is in formal, literal terms, seems to require our being shown many of its parts in relation. Action and use are suggested by the individual elements – the musical score, place markers, the variety of textual presentations – and this suggestion is reinforced by the presentation of the volume as peculiarly suspended in movement. The improbable disposition of pages provides multiple points of view and insight. The image offers a veritable catalogue of possibilities. The painting isn’t an image of this book, but of the many books comprised by a single work. The work flaunts the principles in Jerome McGann’s statement that a book is never “self-identical”. A book doesn’t close on itself as a static, inert artifact between boards or covers. The book we see in this 16th century painting embodies many of the features we think of as defining the iconic image of the codex. But this idea is infused with different agendas of use that have morphed dramatically at particular historical moments under the pressures to perform different functions or meet specific needs. Roger Chartier, tracking the development of book culture, noted several crucial technological and cultural milestones. The shift from scroll to codex in 2nd to 4th centuries and the invention of printing in the 15th century are possibly the two most significant transformations in the technology of book production. Further substantive changes come with the industrialization of print production in the late 18th and 19th century and then with the electronic dissemination of texts. Other technological innovations mark important developments, but shifts of cultural attitude are not always coincident with technological changes. For instance, reading habits are transformed as monastic approaches are replaced by scholastic attitudes towards texts in the 12th through 14th century bringing about dramatic changes in format. The textual apparatus and paratextual structures of indices, tables of contents, footnotes and marginalia all emerge to enable the reading practices associated with scholastic culture. Recovering the reading practices that gave rise to these structures make them appear in a whole new light. No longer just format features, but structuring devices, they take on an active aspect. The historian of medieval culture, Malcolm Parkes, described the way these late medieval transformations of format came about. In earlier usage, books were the basis for linear, silent reading of sacred texts broken by periods of contemplative prayer. These habits gave way to the study and creation of argument as the influence of Aristotle on medieval thought brought about increased attention to rhetoric and the structure of knowledge. Readers began to see the necessity to create meta-textual structures for purposes of analysis. To facilitate the creation of arguments, heads and subheads appeared to mark the divisions of a text. Marginal commentary not only added a gloss, an authorial indication of instructions on how to read the text, but also, created a summary outline in the margins of points visually buried in the linear text. Contents pages provided a condensed argument, calling attention to themes and structures and their order within the volume as a whole. The graphic devices that became conventions in this period are aspects of functional activity. They allow for arguments to be abstracted so they can be used, discussed, refuted. These elements are devices for engaging with texts in a manner radically distinct from that of reflection and prayer. Argument, not reading, is the purpose to which such works are put, and their formal features are designed to provide a reader with a schematic overview, but also, with the means to use the work in rhetorical activity. Obviously using a book for prayer is an active engagement with the text. But the sequential, linear, reading style didn’t require any extra apparatus as a guide. The development of graphical features used to provide an abstraction of the contents shows a radical change in its attitude towards knowledge. Ordered, hierarchical, with an analytical synthesis of contents, the book that arose as the instrument of scholastic lectio is distinct from that object which sufficed for monastic reading practices. Readers came to rely on multiple points of access and for navigational devices providing search capabilities through the meta-textual apparatuses of contents, indices, page numbers, running heads, and so on. Parkes makes his point by contrasting a page from an early 13th century manuscript of excerpted auctoratates with that of an early 15th century page in order to trace the appearance of paratextual features. In his earlier example, the sources are noted in a graphical manner that is clumsily embedded in the overall text block lines. In the later work, the excerpts are organized alphabetically. Each section within the later book is marked by a letter that stands alone at the top of the page, and conspicuous rubrication reinforces the modeling of content with a graphical code. The important point here is not just that format features have their origin within specific reading practices. The significant principle is relevant to all reading practices: that the visual hierarchy and use of space and color don't simply reference or reflect the existing hierarchy in a text, they make it, producing the structure through the graphical performance. Such approaches seem self-evident because they are so familiar to us as conventions. Conceptualizing the book in terms of its paratextual apparatus required a leap from literal, linear reading to the spatialized abstraction of an analytic meta-structure. Differentiating and identifying various parts of a codex went hand in hand with the recognition of separate functions for these elements. Function gives rise to form, but the form sustains activity as a program that arises from its structure. We inherit that scholastic model, frequently oblivious of the dynamic agency of its graphic elements. We may find headers a delightful feature on a page, chapter breaks and subheads convenient for our reading in reference materials, but rarely do we shift from our notice of the graphic presence of such items to a more general observation about them as coded instructions for use. The modern table of contents abstracts the structural relations of the substance of a work into a condensed presentation. The lines of its text, and the accompanying page numbers, function as cognitive cues, pointers into the volume. The information space of a book appears as the structure of its layout. But the analytic synopses in the index and contents are organized to show something in their own right as well as to enable specialized reading tasks. Various statistical analyses of content appeared as paratextual apparatuses, in medieval manuscripts and even their classical predecessors, sometimes motivated by the need to estimate fees (counting of lines) as much as from a studious purpose. The habit of creating commentary through marginal notes establishes a dichotomous space of conversation within a single page. And the palimpsestic nature of such conversations has a rich lineage in commentaries upon sacred texts. A richly interwoven cultural document like the Talmud is in effect a record of directives for reading. The interpretive gloss is designed to instruct and guide, disposing the reader towards a particular understanding. By contrast, as Anthony Grafton points out, the footnote makes a demonstration of the sources on which a text has been constructed. Justification and verification are the primary purpose of mustering a scholarly bibliography to the support of one’s own work. Thus footnotes may occupy a humbler place, shrunk to the bottom of a page or transformed into endnotes at the finish of a section or work. Marginalia must be ready to hand, allowing the eye to take in their presence as visual adjunct if they are to be digested in tandem with the flow of the original text. Other familiar features of the codex, such as page numbers, are linked to devices like the signature key and register list of first words on sheets. These originally functioned as instructions from printer to binder. The half-title is also an artifact of production history, having come into being with the printing press. Sheets already finished, folded, and awaiting binding needed protection on their outer layer, hence the half-title. Medieval manuscript scribes, keenly aware of the scarcity and preciousness of their vellum sheets, indicated the start of a text with a simple “Incipit” rather than waste an entire sheet on naming the work, author, or place of production. This brief glance at the historical origins of familiar conventions for layout and design should also underscore the fundamental distinction between scroll and codex. The unified-seeming and very determinedly linear scroll format, in which navigation depended on markers (ribbons or strips protruding) and a capacity to guage the volume of the roll on its handle, is striking in contrast to the flexibility and mobility of the reader’s relation to information in codex format. When the paratextual features are added, the codex becomes a dynamic knowledge system, organized and structured for various routes of access. The replication of such features in electronic space, however, is based on the false premise that they function as well in simulacral form as in their familiar physical instantiation. In thinking towards a design of electronic textual instruments, we would do well to reflect on what the action is that every graphical feature can serve, as well as what informational reference it contains as part of production or reception history. But the electronic information space, I suggest, has other functionalities specific to the electronic medium, points I will touch on at the end of this piece in sketching our work on the Ivanhoe project. Even so, understanding the dynamic program of the codex is important for designing electronic work. Means of activating the codex form in imaginative ways are a favorite sport of artists making books. Innumerable devices have been engaged to demonstrate the virtual espace of traditional book forms from the painting of fore-edges, the use of the gutter as a way to connect separate openings through the spine, the inter-connection of elements across turnings so that the literal edge of pages is countermanded by the continuities within the structure of the work as a whole. This short list of examples could be amplified with innumerable others. Though these books are static artifacts in the conventional sense with the finite sequence of their pages fixed into the binding, they each demonstrate the way in which a book is as much a manifestation of what it does as what it presumably is. The distinction that supposedly exists between print and electronic books is usually characterized as the difference between static and interactive forms. But a more useful distinction can be made between two ontologies – active and passive modes -- that are relevant across media. Interactivity is not a function of electronic media. The capacity of a literal book to be articulated as a virtual dynamic space is exhaustible while any attempt at reducing a work to its literal static form is probably almost impossible. Media do matter, however, and the specific properties of electronic technology and digital conditions allow for the continual transformation of artifacts at the most fundamental level of their materiality – their code. The data file of an electronic document can be continually reconfigured. And an intervening act brings a work into being in each instance, operating on the field of potentialities. In digital files we can take advantage of the capacity of electronic instruments to mark such changes rather than merely registering them within the space of interpretation. In addition, two other functions mentioned above are given specific extension within electronic space: aggregation of documents and creation of an intersubjective exchange. The calling of surrogates through a “portal” in electronic space (as pointed out by Joseph Esposito), not only allows materials from dispersed collections to be put into proximity for study and analysis. The ability to resize, rescale, alter, or manipulate these documents provides possibilities that traditional paper-based documents simply don’t possess. (Looking at a manuscript scanned in raked light, enlarging it until the fibers of the paper show, is a different experience from handling an autographic work in most special collections.) The electronic space engages these technological mediations of the information in a surrogate. But electronic space serves as a site of collaboration and exchange, generative communication in an inter-subjective community that is integral to knowledge production. Information, as Paul Duguid and John Seely Brown so clearly pointed out, gains its value through social use, not through inherent or abstract properties. The virtual espace we envision takes all of these features, themselves present in many aspects of the traditional codex, but often difficult to grasp clearly, and makes them evident. All those traces of reading, of exchange, or of new arrangements and relations of documents, or expressions of the shared and social conditions in which a text is produced, altered, received can be made evident within an electronic space. These very real and specific features of virtual space can be featured in a graphical interface that acknowledges the codex and traditional document formats as a point of reference, but conceives of this new format quite distinctly. Thus I’ll conclude with a few notes on our recent attempts to conceptualize the design of just such a space in our Ivanhoe project. In thinking about this as an electronic tool for critical studies we have intent to link these concepts with a functional design for their presentation. Linking identity to activity has been crucial in that process, so that the already several-times repeated theme here of replacing the identity of what a book is with what it does carries through into electronic space. The actions of calling a text, of declaring an edition, of creating a space for interpretation, of reflecting individually, and of intersubjective engagement with materials and a community are all essential to the act of intepretation. We begain with the notion of a discourse field, a domain of references and materials that form the productive ground from which a work emerges. This requires a very different presentation within an interface than simply creating simulacral book marks (that simulate their conventional form) or hyperlinked footnotes (that conjure a surrogate in record time). But neither call attention to the subjective nature of the interpretive act. Both are instrumental seeming devices for access or navigation. The real effect of such devices is to create a stream of relations. Individual subjectivity, the personal act of interpretive reading, is evident in this space of configured connections. The mechanical efficiency of bringing a text or document onto a screen space isn’t merely an act of technologized communication, but is able to be seen and marked as an interpretive act. The dynamic action encoded in a codex’s program of text and paratext isn’t merely a means of interconnecting static elements. That interpretive act, the creation of the phenomenal, virtual “espace” of the codex, produces a work in each iteration. Making that fact evident requires vivid, graphic demonstration of what such a virtual espace is as an emergent work, as the effect of interpretation. The capacity of electronic media to record and display reception histories, to produce them as an ongoing feature of a document, may prove to be the single most significant feature distinguishing e-books from their print precedent. An interface that creates a platform for interpretive acts to be noticed as such, called to our attention as performance. The idea is to mark the shift from the conception of books as artifacts, or documents as vehicles for delivery of content, and instead demonstrate the living, dynamic nature of works as produced by interpretive acts. Abelardo Morel's photographs of books provide a final aesthetic lens through which to reflect on these issues. Rife with insights garnered as a result of looking at the complicated forms of codices with an appreciative eye. Morel’s image of a paired volume, with its shared back board and facing fore-edges, curves eerily, like some grotesque but majestic Siamese-twinned hybrid form of the codex. But the double work creates a graphic demonstration of the espace that is an effect of the bound sheets, the cavernous space between them assuming a solid volume, even as it is the carved absence that arches up in the interstices. That shape, that space, so voluble in its potential, awaits the hand and eye. Once broken into, the solid geometry of possibilities will fracture into a specific and contingent configuration, open to change, and the emergent work will ensue as a series of actions in an event sequence. By its dialogic nature, the work refuses any illusion of self-identicality, but in so doing, stands as the image of the condition of the codex as a space provoking intervention, as the very means and instrument of coming into being as a work of interpretation. Conclusion? Perhaps no more pernicious effect of an introduction of new technology is the tendency of the proponents of the new invention to mis-characterize the older form. One wonders if typographers in the mid-15th century said "script" with the same knowing tone, slight curl in the upper lip, smug with the secure sense that their metal faces were a superior invention over the hand-drawn efforts of traditional scribes. The balance sheet of history shows no such clear division among accounts. Writing persists, to this day, with its intimacy and immediacy, while print forms and other mass production technologies continue to carve up the space of communication according to an ever-more complex division of ecological niches. Books of the future depend very much on how we meet the challenge to understand what a book is and has been. The idea of “the book” guiding design of e-books has been a commonplace, grostesquely reductive and unproductive. No single book exists, so no “idea” of “the” book could be produced in any case. The multiplicity of physical structures and graphic conventions are manifestations of activity, returned to book form as conventions because of their efficacy in guiding use. The notion of a metaphor applied to an element like a table of contents is highly misleading. This is not a metaphor at all, but a program, a set of instructions for performance. By looking to scholarly work for specific understanding of varieties of attitudes towards the book as literal space and a virtual espace, and to artists and poets for evidence of the way the spaces of a book work, we realize that the traditional codex is also, in an important and suggestive way, already virtual. But also, hat the virtual spaces of e-space, electronic space, have yet to be given those forms by which their conventions of use will be formatted. Bibliography
About the Speaker:Johanna Drucker is the Robertson Professor of Media Studies at the University of Virginia where she directs the program in Media Studies. She has lectured and published widely on the history of artists' books, digital aesthetics, and other topics related to the visual and graphic presentation of knowledge.
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